Originally from Texas, this SoCal transplant has made Venice Beach, CA her home for the past 15 years. Danna’s extensive background in retail has allowed her to travel to Paris, New York, Miami, and Istanbul and her knowledge of the retail game provided her with a firm understanding of what it means to run a business from the back of the house to the front. In additional to her fashion credentials, Danna has been an executive assistant to Luxury Lifestyle Brand Ambassador, Veronica M. Toub, for over a decade; she has mastered what it takes to maintain a certain high-falutin lifestyle. Danna also recently got her California real estate license. The underlying similarities in all of these phases of her careers has been organization, which is why her addition to the Simply Simplify team is such a natural next step. In the fast moving, chaotic world of fashion and luxury, maintaining organization for clients and staff was crucial. Danna brings a professional level of detail to all that she does and we value her dedication to always get the job done and done right.